About

Hi, I’m Amara. I help busy businesses run calmly.

Before going independent, I spent nine years in operations roles across logistics, healthcare and hospitality in East Africa. I saw the same pattern again and again: talented teams held back by unclear processes, too many tools and founders who couldn’t step away.

Since 2019 I have worked independently with founders of service businesses, from five-person studios to multi-site clinics. I work closely with your team, keep things practical and leave you with systems you can run without me.

Portrait of Amara Otieno, operations consultant

How I work

Three things I believe.

Small changes compound

A dozen small, tested improvements beat one big transformation that nobody finishes.

Your team knows best

The people doing the work already know where it breaks. My job is to listen and organise.

Numbers you can read

Every engagement ends with a handful of clear numbers you can check in five minutes a week.

Background

Where I’ve worked.

2019 – now

Independent operations consultant

Audits, process design and fractional COO work for 40+ service businesses.

2015 – 2019

Head of Operations, regional logistics company

Grew the operations team from 12 to 70 people across three countries.

2012 – 2015

Operations Manager, private clinic group

Introduced shared booking, billing and reporting across five clinics.

2010 – 2012

Analyst, management consultancy

Process mapping and cost reviews for hospitality and retail clients.

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